About Us

Four things about Strategy and Action make us quite different from others

1. USP Derivation

We're the first and only company to take a real derivation process to arriving at a USP and also to making this process accessible to smaller businesses.

The creative process comes after USP DerivationTM, not before. The strategy side of a business needs to be based on fact.

2. Testing

We never advocate the spending of significant monies on untested ideas.

This is one of the reasons we engage in market and competitor intelligence, because these efforts reduce the unknown and therefore reduce the risk.

But we also test-market the USP after we've derived it. We test-market campaigns, too.

The golden rule we try to encourage you to adopt with us is this: never spend on an untested idea what you cannot afford to lose.

3. Divestment

We're the only company we know who, right up front, intend to gradually develop and divest to you the systems and tools we've developed with you and for you.

We do not try to set ourselves up in a parasitic manner, forever feeding from you. Instead, we document proven systems and when you're ready we can help you hire and train a marketing junior to assume much of what we've been doing.

...It's our greatest pleasure to make ourselves redundant.

4. Revealed Up Front

You'll see we've tried to estimate every hour of activity required to deliver what's needed. There are no hidden ‘black boxes' behind which we hide an absence of work. When the plan is completed, that too will be detailed as far as possible to predict your expenses before you incur them.

About Consulting : "Time Is Our Stock"

A little note about consulting before you engage us. Like accountants and lawyers, time is our stock, and once we've spent it, we don't have it anymore. So we need to invoice for all time spent on you, our valued client. This includes travel time.

For this reason, and for better access to our team of coordinators, graphic designer and web designer, we often try to do as much work as possible in our office. This works to everyone's advantage.

Apologies: 3 Kinds of Business We Cannot Serve

There are just three kinds of business we choose not to serve...

Arms: We cannot provide services to those selling arms or services that may be similar in nature.  The principal we adopt is that killing is wrong and should not be aided.   For example, a request for help from a safari-hunt tourism product had to be refused.

Politics: We cannot provide assistance to political parties or politicians.  The principal we adopt is that we cannot work for them without then dissociating ourselves from others and attaching ourselves to policies and actions of someone.

Sex: While we can assist those selling products to adults, we cannot provide assistance to those selling sexual services including escort services, strip services and entertainment services.  The principal we adopt is that the selling of sexual services risks harm to people.

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