A good marketing campaign consists of a clear brief, creative execution, good production management and evaluation of results.
Strategy and Action can create and manage a campaign from start to finish on your behalf. You don't have to be undertaking a Complete Marketing Programme with us to use this service.
First, whenever we can, we implement your marketing campaign only after testing it first.
We try to test in two ways... we interview potential targets and ask them to review the campaign, and we test-market in small numbers.
When it's proven, we roll out a campaign properly.
Our written campaign brief explains what the objectives are, what the format of the promotion will be, and how the creative work must achieve the objectives (right down to character, positioning, word-style and colours).
When you sign off on the brief, we commence work on the creative. We design and write all that's required for the campaign.
When the creative material is ready to go, we execute the campaign. We liaise with all production parties... printers, special suppliers (for instance CD printers), mail-houses and others.
We operate like a plug-in marketing department and take care of it all for you.
Once the campaign has been run, we also evaluate it with you. Could it be improved? Has it achieved the marketing and sales objectives? Is it OK to repeat it as is, or must it be adapted?
In this way, your campaign is executed with as little disruption to your own schedules as possible, and the step-by-step manner in which we created the campaign ensures it'll be as effective as it can be.
If you would like to talk to us about a marketing campaign, contact us today.