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| Before co-founding Strategy and Action, Stephen worked as Marketing Manager, Call Centre Manager, Sales Manager, and Copywriter. He has marketed products and services across the board including business brokering, packaging goods, industrial paints, commercial services, professional advice, environmental products, coaching services, software and more. Stephen has presented and been published on advertising effectiveness, USP Derivation, marketing strategy and marketing considerations for start-up companies. His major strengths are in strategy, positioning and identifying and exploiting hidden opportunities. |
 Stephen Johnson Bachelor of Commerce (Marketing) Bachelor of International Business Relations |
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The new Crimsafe TVC was shot in October, with post-production seeing the ad complete in November Crimsafe is a long-standing national client of ours. We’ve helped them create a new positioning revolving around their patented security mesh system, created new brochures, website and point of sale material, and now helped them to improve their television advertising. The new ad features Dick Johnson talking about the unique strengths of the product over competitors. Thanks go to VMP for their quality work in translating the idea into a finished TVC. |
