If you’ve ever played the Logo Game, in app form or the board game, you may have surprised yourself with how many logos you could actually name. For those out of the iPhone loop, the Logo Game is an app where you identify a company or a brand based on their logo.

Sometimes businesses fail to realize the importance of having a strong logo, easily recognizable to their customers. Now we can’t all use the ‘Golden Arches’ but by incorporating your logo into all aspects of your branding, your corporate identity will become stronger and your clients will notice.   

There are several lessons to be learned from playing the logo game, allow me to explain …

1.       The simpler the logo, the more likely people are to recognize it. For example and perhaps the most obvious, Nike’s entire logo is a single black tick and yet every time you see it, tell me you don’t say ‘just do it’ in your head?

 2.       Colour is key. This point applies not only to your logo but your entire brand. There’s a reason that ‘Tiffany Blue’ is now a colour after all.

 3.       It is a reflection of your business.  Your logo should capture the essence of your business – what you stand for, your objectives, goals and nature. An example is luxury car manufacturer, Audi. Their logo is sleek and distinguished, it represents the brand and their products perfectly.

 4.       A strong logo represents stability. A DIY logo or a clipart image can damage your businesses reputation greatly. A high quality, well designed logo shows that you are sincere about your business and are willing to invest into making it better.

 Luckily for you, Strategy and Action have an incredible creative team that are ready to help you create the logo that your business deserves! And if your logo is already up to scratch, I’ve included the online Logo Game link below…. Go on, you know you want to!

Sporcle Logo Game: http://www.sporcle.com/games/g/corplogos .

Check out our website or call 1300 774 993 to update your logo today!