My marketing services have helped clients increase their turnover anywhere from 20% to 329%, trounce their competitors and take new products to success.
There are three ways I can work with you and your company…
#1. Embedded Manager…
The main way I work is as an embedded Marketing Manager in your management team. And whether you have marketing function staff or not, I can steer your marketing growth programme to help drive your growth.
I’ve been most recently embedded for a five year plan with Glencore Technology. At the beginning, they had no marketing function at all. At the end of the first five year plan, we are a team of five.
#2. Weekly Action-in-Progress…
The second option is for a day a week as your plug-in part-time Marketing Manager. For smaller enterprises and start-ups, this can be particularly useful. The agenda is focused more on faster results and then on building the infrastructure that sustains growth.
#3. Hotseat Session…
The third option is fast and bite-size. It’s a fast paced consult that starts with a questionnaire to arm me and then goes to consulting in one session to ideate some of what you might do for growth.
Three Key Ingredients
The three key ingredients I need and will proactively gather when I work with you are market intelligence, competitor intelligence and good appraisal of your company and product as a Client.
- Market Intelligence is where I observe, interview and survey a sample of your market to find out what they want, don’t want, and how they value a company like yours.
- Competitor Intelligence is where I find out what kinds of sales and marketing messages and activities your competitors are engaging in.
- And Client Intelligence is where I learn about you, your own strengths and weaknesses, and what obstacles and opportunities we need to address in our marketing plan.
When I have these 3 ingredients, I can safely navigate how best we might grow faster.
Contact us, today.