Stephen Johnson will deliver a presentation to the Cosmetic Industry on June 10th, 2015. He’ll be discussing how to build a breakthrough strategy as a guest of the Australian Society of Cosmetic Chemists.
Our little company has a big purpose: to help as many companies as possible to improve, prosper and employ – and in doing so to make a tangible contribution to Australia. It sounds good when you say it quickly, and we’ve helped big companies like Crimsafe, Henkel and Xstrata as well as lots of little […]
In a blog article released on HBR is a short piece that has, at last, answered the question of “How do we build a company to last a thousand years?” What? You’ve never asked yourself that question? …Join the queue… The model offered is simple, comes straight from a laboratory-environment and is not overly helpful. […]
In our Action in Progress program lie several sub-programs that turn a company around, week by week. One of them is to insist on some sound tenets of sales management. Here’s one of those tenets: Open Objectives and Results Ask them to generate a list of who they’re going to target that week or that […]
“Never spend on an untested idea what you can’t afford to lose.” You can waste money if you don’t test your idea first. Testing lets you conserve cash, continuously improve and mitigate risk. Virtually everything can be tested: new product ideas, new services, new promises, new ways of transacting, new business models, new marketing methods […]
Marketing plans often gather dust. Initially charting best intentions won’t cut it though, when it comes to actually growing your company faster. So develop a marketing plan that’s built for action. There are 6 factors to look for in your next marketing plan… 1. Markets… it clearly identifies who you’re marketing to, what they’re already […]
We’re proud supporters of Autism Queensland. And until November 30th, 2014, you can get a free Mini Marketing Hotseat Session with one of our senior consultants if you can donate a small sum to them, the amount being up to you. There’s just one thing we ask in return… We want your permission to turn […]
On October 6, HBR put up a great little blog piece by Jeff Elton and Simon Arkill. You’ll find it here: http://blogs.hbr.org/2014/10/create-a-strategy-that-anticipates-and-learns/ We think it flags a significant idea. Something companies of many shapes and sizes should ponder. But not the idea they tender. The crux of their message is that as technology allows information access […]
Strategy: Customers are expensive to get but once you have a customer on board, they are your most valuable asset. Your task now is to ethically leverage them and nurture them to be worth more to you over time. Action: 1/ Boost that sale… try up-selling, cross-selling, bundling different products and services together and other ways […]
The trick is to write it yourself. Not to invent it. But to be the creator of the testimonial and not the collector. Customers don’t have time to write them and can either say too little or too much. So interviewing them and writing the testimonial yourself is a sure way to beat both those […]