13 Marketing Trends in 2013

13 Marketing Trends in 2013

Posted by · on March 12, 2013 · in Uncategorized · with 0 Comments

Something for everyone. We hope that whatever industry you’re in you can take something from these 2013 marketing trends and apply it to and grow your business.

  1. Shoptimization – new mobile apps and startups let consumers optimize the process of buying everything from fashion to medical prescriptions.
  2. Partnership publishing – Aspiring authors and publishing professionals team up to create a new do-it-together model of publishing.
  3. MeFunding – Crowdfunding evolves beyond films or budding entrepreneurs to offer anyone the opportunity to seek ‘me-funding’ to do anything from taking a life changing trip to funding a college education.
  4. Women Leaders – Business leaders, pop culture and ground-breaking new research intersect to prove that our ideal future will be lead by women.
  5. Method Consulting – Successful entrepreneurs and companies create ‘on-the-side’ consulting models to help others duplicate their success.
  6.  Precious Print – Thanks to our digital-everything culture, the few objects and moments we choose to print become more valuable.
  7. Backstorytelling – Companies uncover that one of their greatest assets to inspire loyalty can come from taking people behind the scenes of their brand and history.
  8. Social Visualisation – Visualisation goes beyond data to let people visualise their own social profiles and conversations online.
  9. Healthy Content – Healthcare organisations feel pressure to create more useful and substantial health content to satisfy increasingly empowered patients who have become unreachable through purely marketing or advertising messages.
  10. Degree-Free Learning – Quality of E-learning content explodes as more students consider alternatives to traditional university educations.
  11. MicroInnovation – Thinking small becomes the new competitive advantage as slight changes to features or benefits create big value.
  12. Hyper-Local Commerce – New services and technology makes it easier for anyone to invest in local businesses and buy from local merchants
  13. Heroic Design – Design takes a leading role in the introduction of new products, ideas and campaigns to change the world.

 

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