A ‘responsive’ website is designed and built to be accessible on anything.  The website is instructed to change its shape depending on your platform and width of your screen – in other words, it responds to what you’re viewing it on.  And this means a lot.

Marketing companies like responsiveness because it means our clients’ websites are visible anywhere, any time.

Here’s why it might be a great idea to get a responsive website for your next website makeover:

1. More People Are Accessing the Net From Mobiles: Smart phones give you internet connectivity on the go and more people are using their phones for this.  In fact, nearly 17.4% of internet access is mobile and this is steadily growing. This has to be the biggest reason why many websites should be responsive.
2. Increased Sale of Mobiles: Not only are more people using their phones for internet access, but more such phones are being sold.  These devices are selling faster than laptops or desktops. This means a larger audience can be tapped for online sales through mobile devices – if your website is friendly to a mobile format.
3. Cost Effectiveness: Making your website responsive means you don’t need multiple websites for different formats. With the one website automatically adapting itself to a different format, and so much access being from mobile and tablet, having a separate website for each may not be feasible.
4. Make More Money: More and more business gets done on mobile devices.  The trust factor in increasing as security improves and more people simply get used to it. If you’re not mobile-friendly, you can miss a lot of that business.  News feeds, sponsored feeds and other ads are also increasing, and these can see their effectiveness reduced if the website they send a visitor to isn’t as good as it could be.
5. Simple Business Analytics and Reporting: If you have responsive websites, you business analytics and reporting are simpler.  Instead of different websites and analytics for different devices, you now have a single set of data.
6. Stay Current, Stay Ahead: The concept of having responsive websites is fairly recent but it is an important and fast-growing evolution. So having a responsive website enables you to stay current and possibly preferred.
7. Easier than Apps: A responsive website can act a lot like an app to a user.  But it doesn’t have the same ‘commitment’ required from them to access it and interact with it.  And it doesn’t require you to make different versions, like iPhone and Android versions.  So a responsive website can be a lower-cost, lower-barrier-to-entry way to deliver some of the same interaction as you’d get from an App.