When we advise a client, we try to ensure we are addressing the metric variables of their business development and not providing just the usual suspects in advice. Use the list below to test what small improvements in different factors can do to your bottom-line… you might be surprised! These ‘metrics’ are four areas of variables that […]
Here’s a tip for simplifying your competitive strategy. Like all efforts at making things easier, it ignores a lot of considerations and it downright belies the detail we go through in deriving a breakthrough strategy. But it does give you a quick and insightful tool for looking freshly at your strategy, and in as little as […]
We get a few ventures so early that they need help in getting a name. Others have had to switch names for legal, personal or evolution reasons. So we use a list of 10 questions to help the client discover for themselves the elements of a name and often a domain: What do you do? […]
According to a blog item in Harvard Business Review(HBR), there are three standard strategy processes that most companies follow and the writer suggested they just don’t cut it. But the position, and the suggested alternative, is far too simplistic… The blog states the common strategy methods are – Waiting until the annual strategy review to […]
Bigger competitors have more customers, more money and more recognition. But they also have more stakeholders, more legacy and more complacency. You can combat bigger competitors by taking advantage of their weaknesses. Here are six strategies for beating that bigger competitor: 1. Hit them where it hurts Your bigger competitor will have a key strength […]
Comparative marketing strategies, where you compare your product against competitors, can be risky but also very powerful in the right circumstances. If you have a genuine and measurable advantage over your opposition, you might have a lot to gain by considering it. It’s worth knowing when to use comparative marketing strategies and how to use […]
Growth is an imperative aspect of doing business. But, it needs to be profitable growth and that part is not always a given. When companies “go to market,” they bring together all the commercial functions—sales, marketing, brand management, pricing, and consumer insight—to drive the bottom line. But recently, with uncertainty and financial constraints, companies are […]
A brilliant product, breakthrough technology or strategy plan can put you on the way toward great competitiveness, but only your ability to action your strategy will get you there. The best strategies are carried out with consistency and the support of the entire team. So how do you keep the support of your team and […]
There’s a lot that could go into marketing: advertising, public relations, promotions, sales efforts – online and offline. Even if your company may have the best product or service in your trading area, an absence of good marketing can erode sales. But if marketing is critical to growth, why do so many small businesses fail […]
It can really help to stay connected with your clients and prospects. Not only to promote what you sell but to learn some useful information about your company. Clients have a mind of their own. They buy for their own reasons, have their own likes and dislikes and they rarely volunteer anything at all. So […]