A ‘responsive’ website is designed and built to be accessible on anything. The website is instructed to change its shape depending on your platform and width of your screen – in other words, it responds to what you’re viewing it on. And this means a lot. Marketing companies like responsiveness because it means our clients’ websites […]
Clued companies try to differentiate themselves to stay ahead of competitors, and some try to innovate for the same reason. But few have caught on to the merit of mixing them together. And doing just that could be a strategic winner… There are several tools to help you differentiate, and our marketing company happened to […]
A lot of sales managers try to control metrics which can’t actually be controlled. Not only is that fruitless but it means they miss the metrics they can and should control. Knowing what to manage can make a big impact on the revenues and performance of your sales and marketing people. Revenues are every company’s […]
These are the exceptions to the saying ‘any publicity is good publicity’… A mixture of poor ad placement and poor proof-reading make up this mega marketing fails.
Gen Y is lazy. They don’t want to earn their own living. They won’t listen to direction, have the attention span of a goldfish, are anti-social, and don’t have money to spend. So why bother marketing to them anyway? If these statements ring true to you, any marketing company would say you are missing out […]
You might have heard the ‘P’ phrase in one format or another, the most familiar one being: Proper Preparation Prevents Poor Performance. Relating this to market research, let us explain how to put the first two Ps to good use in order to make the last P the best it can be by doing your […]
Generating a steady flow of sales leads should be the goal of any company, not just a marketing company. However it is one area that some overlook or have difficulty with, most often because they don’t have the marketing system in place to generate those leads. Most companies rely on only one or two sources […]
1. Assemble a diverse content marketing team. Make sure each team member knows one another’s strengths and weaknesses. Build in processes so team members can depend on each other as you develop a diverse team of specialists, generalists and hybrids. For example, there may be certain people on your content marketing team that may be […]
Our CEO, Stephen Johnson, was recently a panellist for the 2013 Australian Insolvency Forum. In it, he was asked to talk about ways of identifying hidden assets and opportunities in companies that might be in trouble. A lot more companies are going to be in rough times as the economy heads down for a while. […]
When brands buy space for their ads to run there are some things they can control. Brands can choose where in the magazine their ads run, the specific billboards their ads are featured on, the websites their banners appear on, and the television channels and shows their commercials appear around. But then there are things […]