Pinterest boards, QR code walls, mobile couponing, pop-up shops, mobile apps, Tweet Mirror, Facebook walls and flash sales—it’s a digital jungle out there for retailers today. If you feel it’s all too much, here’s how to step back and navigate through the options and trends… As consumers embrace new technologies and services, you might find […]
Cloud computing has the potential to be one of the most significant forces of change impacting business in the next decade. But how do we prepare for it, use it to grow our company or mitigate any risks? It’s significance is broader still when considering the likely economic impacts to be created as more and […]
Google the term ‘social media’ and you’ll get close to four billion hits. So clearly something pretty big is happening out there. Do companies need to engage with this thing called social media? Yes. Should companies be proactive about engaging with it? Maybe. Can companies choose to ignore social media? No. These were the general […]
Volkswagen’s unfortunate (mis)management of its product recalls internationally, and its clumsy response to the fallout from the inquest into the death of a Melbourne driver – is the stuff that keeps public relations practitioners awake at night. When deadlines are looming and stress levels are high, as a reality check, ask yourself – is this […]
For the upcoming Adobe Creative Days event, Adobe setup a screen and hidden cameras in a random bus stop in Stockholm. They then enlist the help of Photoshop Guru Erik Johansson to prank the innocent bus-riders. The unsuspecting by-standers are photographed from a van where Erik Johansson played with the images using various tools in […]
Definition: An unconventional way of performing marketing activities on a very low budget Guerilla marketing is quite different from traditional marketing efforts. Guerilla marketing means going after the conventional goals of profits, sales and growth but doing it in an unconventional way. Instead of investing money into guerilla campaigns, it is time, energy, imagination and knowledge […]
As we enter the fourth and final quarter of the financial year, companies look back at the year’s marketing activities to evaluate results and begin planning for the financial year to come. These strategic end of financial year activities, while necessary, often cause a shift in focus towards budgets and accounts and lead to a […]
Technology is ever changing. The world of social media goes through more cycles of ebb and flow than we can imagine. One minute, social media is damaging the fabric of society, the next there’s a new social media platform that is soaring. What is someone especially new to social media supposed to make of it […]
Startups are everywhere, and many (if not all) have two questions when it comes to PR: When and who? It is not always clear to entrepreneurs when they should launch a PR campaign, and whether it should be handled in-house or solicited out to an agency. Each has their own pros and cons. Agencies can […]
The new ‘Say Yeah, Nah’ campaign for the Health Promotion Agency shows New Zealanders it’s okay to say ‘yeah’ to a good time and ‘nah’ to needing alcohol to have it. A 60-second TVC is the corner piece of the campaign, playing on our love of a good bromance and iconic Kiwi vernacular. “We wanted to show […]