Startups are everywhere, and many (if not all) have two questions when it comes to PR: When and who?
It is not always clear to entrepreneurs when they should launch a PR campaign, and whether it should be handled in-house or solicited out to an agency. Each has their own pros and cons. Agencies can be expensive but often produce a higher level of work as they have experience across many industries. Hiring a PR pro to work for you can also end up quite expensive, particularly for a startup. However, you have the advantage of working with the same person from day one.
Whatever you choose to do, PR for your startup should begin before you even open your door.
The top things on your list of PR to-dos are:
- Media Releases (and lots of them)
- Establish a Blog
- Gain valuable Brand Mentions
- Get connected with Social Media
- Create a crisis PR template
At Strategy and Action we are more than qualified to help you put together the essential PR tools that you will need to launch your business or even to run your entire campaign for you. Give us a call today.
